A streamlined supply chain

Reforming the paint industry

We're committed to transforming the paint industry by reimagining how paints are made and sold. All of our products are shipped directly to your home from our warehouse, using an innovative approach that maximizes the efficiency and responsible use of resources throughout the paint supply chain.

Convenient ecommerce

Choosing paint should be easy and shouldn’t complicate your life. That’s why we deliver everything you need for your painting project straight to your door. Not only will you save yourself a few trips to the hardware store, but thanks to our curated collection of hues, choosing paint has never been easier.

Optimised logistics

Because we deliver everything directly to your door, you don’t have to drive to the post office or to a delivery point to pick up your products.

Our transportation partners’ optimised transportation routes reduce travel distances.

Locally produced

Thanks to our innovative approach our supply chain is very simple. Milieu paints are manufactured in Finland and delivered directly to your door via our warehouse. Thanks to our data-driven supply and demand model we don’t need large warehouses, hardware stores or other unnecessary distribution points.

Efficient supply chain

Our operating model doesn’t just make it easier to buy paints, but it also reduces over-production and paint loss. We only produce the amount of paint that we can sell in the near future.